For advertisers, the model is advantageous because it provides an opportunity to advertise products or services to a specific audience who is actively searching for related content. The PPC model is considered to be beneficial for both advertisers and publishers.
Investing in relevant keywords can result in a higher number of clicks and, eventually, higher profits. Therefore, companies that rely on pay-per-click advertising models research and analyze the keywords most applicable to their products or services.
For example, in search engines, online ads (also known as sponsored links) only appear when someone searches a keyword related to the product or service being advertised. The pay-per-click model is primarily based on keywords. Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Alternatively, PPC is known as the cost-per-click (CPC) model. Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Updated DecemWhat is Pay-Per-Click (PPC)?
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